Thomson Reuters Reclaimed Massive Selling Time at Scale
SUMMARY
Thomson Reuters recognized that their outbound teams were investing significant time in administrative tasks rather than strategic sales conversations. After adopting the automation, they streamlined prospect identification, accelerated engagement with high-value prospects, and consolidated reply handling into a single workflow, translating into more qualified conversations and approximately 20 hours of selling time regained per rep each month.
Key Challenges
- Difficulty consistently reaching senior decision makers across target accounts.
- Significant manual effort required to identify and prepare prospect lists.
- Disconnected reply management slowing timely engagement and follow-ups.
- Reduced selling bandwidth due to repetitive outbound tasks.
THE SOLUTION
The automation allowed Thomson Reuters to centralize outreach management, automate engagement, and expand reach to decision-makers at scale. This led to greater outbound consistency, faster follow-ups, and stronger sales performance globally.
KEY STEPS IN EXECUTION AND IMPLEMENTATION
- Mapped their outbound workflow to ensure Revplus fit existing rhythms.
- Built scalable automated outreach campaigns.
- Expanded access to hard-to-reach decision makers using enriched data.
- Centralized reply handling for faster, more organized engagement.
IMPACT & ROI
Once the automation was implemented, reps shifted from manual list building to more meaningful conversations with qualified buyers. The organization improved efficiency, visibility, and consistency across their outbound efforts. Each rep reclaimed up to 40 hours monthly for direct selling.
“Before, we struggled with daily limits that throttled outreach efforts. Now we run consistent, high-volume campaigns without hitting roadblocks.”
– Garrett Larson, Risk and Fraud Consultant, Thomson Reuters